12 November 2009
, Author - Allan Kent
Most economists predict that as of the last couple of months of 2009, the recession has bottomed out and a recovery is just around the corner. This gives those companies that have weathered the storm the opportunity to ride the wave of recovery and to grow revenue and profits to make up for those lost during the down turn. However, for many, the last 12 months have hit hard and reserves are low – too low in many cases to take advantage of current and future opportunities. A good case in point are those companies with poor or no websites. Now is the time to be aggressive with your marketing and sales activity and a well designed and functioning website should be a cornerstone in your growth strategies. However, too many companies take a short term view and if they do invest in a new site, invest in only what they can afford at the moment . That or they keep their existing, poorly performing site, in the hope that it’ll work better for them this time round!! Both cases will lead to lost business opportunities and undoubtedly will inhibit sales growth.
So, what is the answer? Financing could well be it !! Websites are now considered such an important business asset that financing is now offered on them. Spreading payment over a number of years, typically up to 5, means that your business is not deprived of cash flow right at the time it needs it most to facilitate a recovery. Financing also allows for a better quality, better functioning website to be utilised, allowing it to maximise business opportunities for you.
Financing can also have tax benefits depending on the type of financing chosen and the tax situation of the company. A good accountant can offer advice in this area.
Evans Accounting & Business Services Ltd
2:44 p.m. Monday, 2 November 2009
Melanie Purdey
9:58 a.m. Tuesday, 19 January 2010
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