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"Crouch, touch, pause, engage!"
Author:Allan Kent
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This article shows how, like a rugby scrum, a good set of guidelines, adopted from the outset will help your online marketing...... ... Read Article »
Brand Strategy
Author:Allan Kent
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A discussion about why brand strategy is important, and how to identify whether yours is strong enough. ... Read Article »
Preparing a Brief (RFP) if you want a Website
Author:Allan Kent
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So, you've decided that you need a new website and you want to speak to one or more website companies about building one for you! Clarifying your own thoughts into firm requirements and communicating this to the potential website provider is best done with a brief, or RFP. This article gives a few ... Read Article »
A Guide to E-Tailing (Part 1)
Author:Allan Kent
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What is ‘E-Tailing'? Simply speaking, it’s retailing on line!
But to be successful with it, there are some serious considerations to take into account first. This guideline will hopefully point you in the right direction. ... Read Article »
A Guide to E-Tailing (Part 2)
Author:Allan Kent
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Successful E-Tailing requires a sound infrastructure just as much as a well functioning website. This article discusses some of the fundamentals. ... Read Article »
Balancing Price, Quality and Functionality
Author:Allan Kent
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Last Comment:10:01 a.m. Fri, 11 Dec 09
This visual image of the three legged stool shows the importance of managing expectation levels and how cutting price will affect the quality of the product/service being purchased. ... Read Article »
A Tale of two Bridges
Author:Allan Kent
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Last Comment:10:13 a.m. Fri, 11 Dec 09
Too often projects are not thought through properly and short term savings are put ahead of functionality and indeed long term cost of ownership. Let me explain where how the bridges come into it, and their relevance to websites.
... Read Article »
What does Web 2.0 mean to you?
Author:Allan Kent
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Whether you’ve heard of the term ‘Web 2.0’ or not, if you’ve got a website, you will be affected by it. In simple terms Web 2.0 is the term given to the current evolvement of internet usage and user expectation. Some people mistakenly assume it is a technical term; it’s not as such, but it has aris ... Read Article »
Tax Implications of websites
Author:Allan Kent
Comments:1
Last Comment:2:28 p.m. Mon, 02 Nov 09
It is worth knowing in advance the tax situation for some of the main costs involved in a website project, whether it is a brand new project or a mere revamp. Hopefully this short information sheet will shed some light on the topic.
... Read Article »
Financing - recognising that cash flow is king
Author:Allan Kent
Comments:2
Last Comment:9:58 a.m. Tue, 19 Jan 10
The life blood of a business is its cashflow. If there isn't enough of it to go round, the business grinds to a halt. After this recent economic down turn there is light at the end of the tunnel and it's now that some wise investment in business assets able to generate positive ROI's will pay divid ... Read Article »
10 Planning Tips for a Successful Website
Author:Allan Kent
Comments:2
Last Comment:1:37 p.m. Tue, 09 Mar 10
If you're considering your first website, or you already have one but are finding that it's not working out the way you hoped, here are 10 things to seriously think about. ... Read Article »
5 Tips for Successful Blogging
Author:Allan Kent
Comments:3
Last Comment:10:47 a.m. Fri, 16 Oct 09
For many people, Talk Back Radio is not just a form of entertainment, but a valuable source of information too. Some would say that modern day Blogs have many similarities - come and see why that might be! ... Read Article »
Search Engine Optimization Mistakes
Author:Allan Kent
Comments:2
Last Comment:10:53 a.m. Fri, 11 Dec 09
To get the best from what you do online you'll probably need to engage in Search Engine Optimisation (SEO) but how do you do that without falling into some of the common traps? ... Read Article »