Wednesday, 18 July 2012
Allan Kent [Guest]
This Blog piece is a summary of an excellent article written by Rich Bergsund, CEO of wine.com and published on the Forbes website. A link to the full article can be found at the bottom of this piece. My intention here is to present a concise summary on what is a very relevant piece of information.
So, with the online environment changing so fast, how do marketers and business owners know which new developments to adopt and which to hold fire on - temporarily at least?
Rich's four tips are:
The full article explains things in more detail and is a must read. Click here.
In the meantime, do you have any thoughts on the 4 points above?