Wednesday, 14 October 2009
Let's start with the basics - what is a blog? It’s short for ‘weblog’ and is in effect like an always online newsletter, but different in that it encourages 2 way communication. It is a great opportunity to offer real time information and give your audience the opportunity not only to add their own opinions, but to see those of others. Some people might see it as the online version of ‘Talk back radio’ and we know how successful that has been!
A Blog can have some real business benefits (see below for some examples), but in order to realise those results, you have to, at the very minimum, cover off the 5 points below effectively: