Friday, 1 October 2010
Almost every new client we talk to as part of the project brief asks us pretty much the same question; “Can you get us first page ranking for our key words?”
The trouble is that, too often the key words that clients get their sites ranking well for are not the ones that bring them new sales opportunities or revenue growth! Let me explain:
When someone searches for something online, they are typically at one of 4 stages.
We now suggest to our clients that they spend some time identifying the terms they want to rank for, then write their content with that in mind from the outset. It's so much easier this way round than writing the content then having to adjust it to suit the right keywords.