Tuesday, 4 December 2012
If not, it’s likely that you’ve fallen into a trap we call the ‘ Website Vicious Cycle’. Unfortunately, not many people have heard of it and like most things undiagnosed, until you’re aware of it you can’t do anything about it.
Before we look at this detrimental tradition, let’s see how websites, when done well can help your business.
We can prove that websites have a lot of benefits, so why aren’t you getting great results and can you change the outcome for the better?
We’ve analysed the web marketing activities of literally hundreds of companies and have found that a strong belief in the power of website marketing is essential. Where this is lacking, the investment tends to be reluctant, and costs are minimised wherever possible.
It’s strange, but we’ve often found that companies that go down this route often invest heavily in other so called assets of the business. The amount of times had meetings in richly appointed board rooms only to find that when it comes to investing in an asset that could really grow their business, they want to cut as many cost corners as possible.
When cutting corners on cost, the best result is likely to be an average website, at worst a poor one.
Typical areas of weakness with such sites include:
Effective website management requires constantly analysing performance and testing and tweaking to improve. Poor sites often don’t give you this analytical information, or don’t allow you to make the necessary changes. A good website CMS is a definite requirement.
Even when they do, companies within the vicious cycle suffer from 2 additional issues:
An average website with average on-going management, input and guidance is only ever going to generate average results.
Within 2 – 3 years the company will notice that its site has dated and will decide to get a new website. However, the cycle will repeat itself, the original reluctance reinforced because the last investment only ever produced average results.
Not a very pretty picture is it? Do you recognise your situation in this? Most marketing professionals do see the value in a good website supported by proactive management. Unfortunately, too many of them are frustrated by bosses that don’t.
What can you do to break free? Give us a call! We have a unique approach that will get your boss on board and allow you to conduct marketing that will get results and see you shine in your boss’s eyes.
Download and print our infographic that explains the Smart Journey to Website Success. Its' a simple journey that our active clients are thriving on. When new clients partner with us, they get out of the Vicious Website Cycle.Website design infographic