Monday, 20 June 2011
A simple definition of brand strategy is: “Uniquely positioning a product (or company) to make it the most compelling, and appealing it can be to its existing and prospective customers”.
As web strategists, it’s highly important that our work here at Labyrinth builds and enhances the branding strategy of the client. If it’s not clearly defined then the ability to achieve worthwhile results from any form of marketing is severely limited.
So, how strong is your brand strategy? Ask yourselves the following questions:
If you’ve found that the above questions show some gaps in your brand strategy then we’d strongly recommend talking to a branding specialist. If you already know one, then chat to them. If not, contact us. We know what we're talking about!
We’ll help you clarify your thinking and put you in touch with a brand strategist appropriate to your industry and your particular needs. Once the brand strategy has been developed or at least defined, we can then work further with you to generate some serious marketing results, translating into: