Monday, 12 July 2010
Allan Kent [Guest]
When managing an Adword campaign, here are the key steps we employ to maximise results. If you want to manage Adwords yourselves, these are excellent pointers for you to follow.
Although setting up and managing Adword campaigns is relatively straight forward, success comes down to the amount of effort you put into it, especially in the initial research and the testing and tuning. Success is also down to being methodical in your approach, especially concerning the creation of ad groups, and creative in the way the adverts and landing pages are created.
If you've got the time and inclination to manage it yourself, then have a go, though be warned, if not done properly, a substantial amount of advertising spend can quickly be gone through with very little to show for it!
Alternatively, you can speak to us about setting it up and managing it for you. It will generally work out cheaper, and yield better results for you.