Friday, 18 October 2013
Stephen Andrews [Guest]
Google has released one of its most important changes to its algorithms since 2001. They did this so covertly that nobody knew it was in the works and had been in use for at least a month. Known as the Hummingbird update, it is impacting 90% of searches. So what does it mean to web site owners and Internet Marketers today?
Well at this stage, nothing, or little, is currently known about it. However, standard SEO recommendations and guidelines should still be followed. As long as these guides have been followed, there should be no need to sweat the Hummingbird update, or any other. Google has not changed its position on high quality, valuable content. That is still on the top of its priority list. Following this step with your web site design and Internet Marketing efforts, should not affect your company.
The Hummingbird update, the largest overhaul over the last decade, does not change what Google is looking for. It merely helps to fulfil the search giant’s strategy of filtering out low-quality, spammy content! It also aligns the relevancy of its searches to voice-based queries; these tend to be more complex. This new way of searching makes Google more capable to understand not merely words, but their concepts and relationships to one another.
During a recent presentation, a Google executive demonstrated a search by asking her phone for a picture with the Eiffel Tower, together with information about its height and construction. The Google search had no problem producing the requested information.
Smartphones, Tablets, Smart watches, and other wearable technology, are becoming popular. As a result, the way people interact with the web and search from this technology needs to change. Google believes that their search infrastructure will now be able to handle those changes.
Hummingbird was released a month ago as outlined by Danny Sullivan at Search Engine Land. Previously, Google’s primary algorithms were given names after 'black and white' animals. The reasoning behind this was to make the distinction between so-called black-hat and white-hat SEO techniques. Hummingbird, however, is a bright coloured bird that some people try to attract with sweet nectars and brightly-coloured feeders. So why had Google made the change? Sullivan says Googles choice of the name is to suggest, ‘precise and fast’, that is exactly what it is looking for in its search results. Hummingbird is not just an update; it is an infusion, a whole re-birth of the Google algorithm.
Publishers and Internet Marketers remain weary of Hummingbird, mainly because the Penguin and Panda updates saw a tremendous number of their web site rankings tank, even though many of them were using solid SEO practices. It became important to perform internal sweeps of existing web sites to upgrade to original, top quality content. It took plenty of effort for those marketers to re-tool their SEO approach. So Hummingbird could be a pretty big deal.
© Copyright 2013, Stephen Andrews and Labyrinth Solutions, All Rights Reserved. This article has been written by Stephen Andrews a specialist in SEO and SEM. It has been written for Labyrinth Solutions, specialists in Web Site Design. Labyrinth has years of experience and deliver fantastic websites that contain content that is compliant with the Penguin, Panda and Hummingbird algorithms. Please contact Labyrinth Solutions for your Web Design requirements.