Thursday, 18 February 2010
A clear and concise brief or request for proposal (RFP) will result in more defined and accurate proposals being presented to you, and a much greater likelihood that you’ll get exactly what you are after without later modifications and changes. Ask yourselves the following:
This is a very specific part of the brief. Here you’ll need to detail any particular needs in terms of the website integrating to third party software – for example an existing data base or booking engine, or stock control system etc. If it does, you’ll have to have full details available of the other systems and an outline of what you want the integration to achieve.
How do you want the site navigation to work? What ideas do you have on sections, navigation style, internal and external links etc? A good idea here is to write a simple site map, for example the main pages might be – About Us, Our Services, Testimonials, Blog or ‘Talk to us’ and Contact Us. Underneath About us you might have sub pages such as key staff, with staff profiles, another page under this section might be the company history etc.
The simpler you make this map, the easier the website will be to understand, manage and use.
Think about any specific functions you may require. For example:
If you want your site to be easily found on the search engines, you will probably want search engine optimization carried out on it. A good idea is to look at the website provider – do they come up well on the obvious searches based on their locality such as Auckland website design for example with an Auckland based company?
This guide is by no means exhaustive, but hopefully will have given you some idea of the things that need to be considered before a website project is embarked on. The old saying " failing to prepare is preparing to fail " is very applicable here. Good luck!