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The Homestore, situated in Auckland's Newmarket shopping district, is transforming its store front window into a large interactive touchscreen; the first of its kind to have full e-commerce capability.

Up until this point, digital store windows have been limited to displaying interactive marketing messages and product catalogues. But consumers want more. They want to be able to shop; to complete a transaction right then and there.

The solution developed by Labyrinth Solutions will allow passing foot traffic and window shoppers to access The Homestore’s extensive range of products anytime of the day or night, 24 hours a day, 7 days a week. Consumers will be able make secure purchases, access specific information such as the Wedding Register and view special offers all via The Homestore’s front window.

The countdown has begun. For further information visit: www.247storefront.co.nz