Saturday, 1 June 2013
Having a successful website is not immediate, it comes from adjusting and tweaking content based on past performance. You've heard the saying “You can't manage what you don't measure” - well, it's very appropriate when assessing the management of your website. You can only make improvements to your website by first understanding what's working and what's not!
I'll show you how to measure the effectiveness of attracting, retaining and converting visitors to your website. And I'll arm you with the information you need to measure marketing avenues (offline, online and social media) that are driving new business opportunities.
Creating a Custom Advance Segment for Mobile Traffic (excluding tablet) – login to your Google Analytics first, then click the link:https://www.google.com/analytics/web/permalink?type=advanced_segment&uid=Y3ee_juwRNi2VkhX2k7LbA
Creating a Google Campaign Codehttps://support.google.com/analytics/answer/1033867?hl=en
Creating a QR Codehttp://qrcode.littleidiot.be
#1 Google Analytics – Key Website Visitor Stats to Understand and Monitor
#2 Google Analytics – Important Tools to Know and Use
#3 Google Analytics – Tracking Goals and Monitoring Conversions
#4 Google Analytics – Monitoring Online and Offline Marketing Campaigns
Website and Marketing Managers are going to be the chief beneficiaries, especially if your work performance is measured by the success of your website. Obviously business owners and senior managers will also benefit from the extra business opportunities this will present to the business.
As a Web Strategist Vaughan Reed’s career spans 20+ years, with 12 years focused on strategic website development projects. He is the Managing Director of Labyrinth Solutions – Website Design and Online Strategy, and founder of Contegro – Website Content Management System. Extensive knowledge of the IT industry has given Vaughan the foundation to effectively understand and translate his clients’ business requirements into successful online business solutions. His passion of empowering and educating clients is fuelled by becoming their strategic partner to help them achieve their full business potential – online.