Thursday, 24 November 2011
All sites should at least be designed with mobile usage in mind as a minimum. Existing sites may get away with some design tweaks etc to make them more mobile friendly. However, if you have a highly mobile target market then it is well worth considering a mobile specific version of your site, scoped specifically with the functionality and content that a user requires whilst on the move. This will generally mean a paring down of the site’s size (Mission statements, company history etc become less important), a content re format to make it easier to read (more use of bullet points etc), and a scaling back or complete removal of high resolution images.
Alternatively - your site could be designed using 'Adaptive' or Responsive' CSS so that it alters the way it displays according to the type of device it's being viewed from. This works especially well when mobile users don't require significantly different functionality to traditional users.
Click here for examples