Why Mobile Optimisation for Your Website is Necessary

Author -  Karen Mills - Design Director

More and more people are using smartphones to access the web. A study undertaken by Nucleus Research showed that mobile web browsing accounted for 30% of web traffic in 2012 and will reach 50% by 2014. One look at your Google Analytics will show you that this fact is true.

This growing phenomenon has even made the Google gods ride the trend by making changes (again) in their algorithms and by posting several recommendations about faulty redirects and smartphone-only errors. They are downgrading rankings so that we take note and give mobile users a better browsing experience.

By listening to Google you will not only protect your ranking but you will also be able to fully engage with your target market. Your potential customers will be able to quickly find that they are looking for and be able to see and use a consistent suite of web applications.


We are often asked if mobile optimisation is really necessary? Our answer is yes, and here are the reasons why:

It Boosts Your Ranking in Google Search

We have to be truthful. Google’s the number one search engine and no one else is coming close (not at this time anyway). Everyone, and there is no exception, wants to be on the first page. With Google forerunning the mobile browsing trend, it is imperative to optimise your website for mobile devices, so that you are not downgraded in their rankings. A website that is integrated with responsive CSS (Cascading Style Sheets) will not only stop you from being downgraded but will boost your rankings in Google search.

It Provides a Competitive Edge for Your Business

If your business doesn't have a mobile optimised website you risk losing customers to your competitor.

Your responsive website will allow you to fully engage your target audience and keep your loyal customers coming back. If you make their browsing experience streamline and easy then they have not need to look elsewhere.

A website that is optimised for mobile devices means that your target audience can find you and use your website anywhere and anytime.

It will help You Increase Sales

Consumers like to buy online because it saves time. When they can’t or do want or need to buy from a store they often check the company’s website first before they buy anything.

A study conducted by Gartner in 2012 predicted that global mobile transactions would average 42% annual growth between 2011 and 2016. They forecast a market worth of $617 billion with 448 million users by 2016. This fact should help you leverage the power of an optimised website for mobile phones. Go where the customers are and see your sales soar high.

It Builds a Positive Brand and Business Image

A positive image has a great impact on any brand or business. Positive image projects trustworthiness and trustworthy brands and businesses have more market followers than anyone. Responsive websites display a consistent image and functionality across all your platforms. Consistency and trust go hand in hand and go a long way towards building a positive brand and image.

In the eyes of your customers, you are a business that cares about what your consumers think and you are willing to provide a positive experience by providing them with an easily accessible website.


It allows you to fully engage your Target Market

When making a purchase, 78% of consumers would consider the visual presentation and browsing experience in a mobile website, according to a recent survey from MC Marketing Charts. Positive experiences engage a visitor and motivate them to return to your website. Returning visitors are always prospects that may eventually become clients or customers.

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