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Branding & Design

You've all heard the sayings that 'your website is your online shop-front' and 'first impressions count'. Branding has never been more important, so join our related conversations...

As a marketing strategy, is promoting family ownership a viable option?

As a marketing strategy, is promoting family ownership a viable option?

Author:Allan Kent

Last Comment:

There's something reassuring about a family run business, but is it always the most sensible marketing strategy to pursue. This article looks at this question in more detail... ...

Will a professional website designer add value to your site?

Will a professional website designer add value to your site?

Author:Allan Kent

Last Comment:2:49 p.m. Tuesday, 1 November 2011

With so many template and DIY options out there, why would you consider paying for a professional website design and build when you can do it yourself so much cheaper? This article explains why ...

Are you sure your print designer can design your website?

Are you sure your print designer can design your website?

Author:Allan Kent

Last Comment:3:52 p.m. Wednesday, 28 September 2011

There is no doubt about it - your print designer has a great talent for handling your print design requirements, but will these skills lead to a website that works as well as it should do? ...

Brand strategy - why it is so important

Brand strategy - why it is so important

Author:Allan Kent

Last Comment:11:53 a.m. Thursday, 3 February 2011

A discussion about why brand strategy is important, and how to identify whether yours is strong enough ...

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