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Website Articles
Our most popular Blog category. Author Allan Kent raises interesting and humorous view-points on many varied website topics. Join the conversation...
Does your web content cater for the silent majority?
Author:Allan Kent
Guest Blogger Linda Coles recently wrote an excellent piece about people who read your website content, but because they don't necessarily tell you - you might not be aware. This article explores her theme in a little more detail ...
What you need to know about smart phone and mobile marketing
Author:Allan Kent
Mobile marketing is becoming increasingly important with people accessing the Internet on buses, taxis, doctors waiting rooms, fast food outlets and importantly - in store! How mobile friendly is your site - and are you missing some of the opportunit ...
What is web 2.0?
Author:Allan Kent
Web 2.0 - a term bandied around in the world of website designs yet few people actually know what it means! Is it relevant to you? Yes, if you have a website and want to maximise your results from it! ...
How to choose the right website supplier
Author:Allan Kent
You've spoken to several website companies and all have submitted a proposal. How do you compare apples for apples and sort through what is important, what's not, to get the best website supplier for your needs? ...
Write effective website headlines #1
Author:Allan Kent
Content is key to an effective website, and it's the headlines that lead your audience to that content. If you have poor headlines some of your content will go unread. ...
10 tips to help your website planning
Author:Allan Kent
Here are 10 things to help your website planning. As they say, poor planning leads to poor results - make sure yours is well planned and successful! ...
Write effective website headlines #2
Author:Allan Kent
In this article we look at different types of headline, and how they can be used in different parts of the website for different personality types ...
How to draw a website map
Author:Allan Kent
Drawing a website site map on a piece of paper is one thing, but how do you get it easily into an electronic format for editing and emailing? We've found a great and free tool you can try ...
Are you and your target audience speaking the same language?
Author:Allan Kent
Are you and your target Audience speaking the same language? If not, you've got 2 problems. Firstly anyone searching for you and what you offer won't find you. Secondly, even if they do, your message is likely to go over their heads and they're not l ...
The importance of segmenting your marketing message
Author:Allan Kent
Sometimes less is more – or more accurately, too much choice can be off putting and counter productive! This can certainly be the case when it comes to how you present your marketing message ...
How to prepare a website project brief
Author:Allan Kent
So, you've decided that you need a new website and you want to speak to one or more website companies about building one for you! Clarifying your own thoughts into firm requirements and communicating this to the potential website provider is best don ...
A tale of two bridges
Author:Allan Kent
Too often projects are not thought through properly and short term savings are put ahead of functionality and indeed long term cost of ownership. Let me explain where how the bridges come into it, and their relevance to websites ...
Balancing price, quality and functionality
Author:Allan Kent
This visual image of the three legged stool shows the importance of managing expectation levels and how cutting price will affect the quality of the product/service being purchased. ...
Tax implications of websites
Author:Allan Kent
It is worth knowing in advance the tax situation for some of the main costs involved in a website project, whether it is a brand new project or a mere revamp. Hopefully this information will shed some light ...
Financing - recognising that cash flow is king
Author:Allan Kent
The life blood of a business is its cashflow. If there isn't enough of it to go round, the business grinds to a halt. After this recent economic down turn there is light at the end of the tunnel ...