Master Class #2

Web Marketing - 20 July 2011

Getting people to your website is one thing - but what do you give them when they get there? A good experience leads to sales and recommendations. A bad one, and you've lost them, perhaps for ever!!

This Master Class was aimed squarely at marketing professionals and business owners who want to know how to drive business growth through more effective online marketing.

The two key areas we covered are:

• Creating the best possible user experience on your website to bring people back again and again and to get them recommending it to others.
• Determining the business value of social media and how to tie it in to your website marketing.