Search Engine Optimisation (SEO)
When it comes to search engine optimisation (SEO) you need to first ascertain your key-phrase focus for your website. Once you have established your list of key-phrases, you can then optimise each of your primary website pages to reflect the key-phrase/s that are relevant to each page.
A useful tool for learning about SEO can be found at moz.com - The beginners guide to SEO.
Contegro SEO tools:
1. Page Attributes (Meta/Robots Tags)
•SEO Name - The URL (or Uniform Resource Locator) describes a site or page to visitors and search engines. Keeping them relevant, compelling, and accurate is the key to ranking well. The URL is set when a page is added and can be updated at any time.
•Meta Title - the most important of the three meta-tags.
▪Focus on providing a clear title that best reflects the content on the page and includes the key-phrase focus for the page
▪Include your company name or the page name at the end of the key-phrase
•Meta Description - used together with the Title tag when displaying your listing in external search results pages (SERPs).
▪Should be no more than a 30-word description about the page (and no less than 50 characters) and above all, it should read well.
▪Keep each description unique on every page.
▪Make special effort to ensure that the content presented in the Description tag to searchers inspires them to click on your links rather than your competitors.
2. Page Content (Heading Tags/Internal Links)
•Heading Tags (H1 to H6 Tags)
▪Wherever possible you should try and get your key-phrase referenced in the H1 tag (main headline)
▪Only 1 H1 tag per page – after all it should be the main headline
▪You can have multiple h2 tags, ideal for secondary/supplemental keyword phrases
▪Within the editor, selecting the Heading style (Heading 1 and Heading 2) will enter the appropriate tag information
A 'sitemap.ashx' file is generated when your website(s) is first created. This dynamic file is automatically updated whenever you make any changes to the site tree in the Editor. If you currently use Google Webmaster Tools, you can point to this file by appending /sitemap.ashx to your primary domain name (e.g. http://www.contegro.com/sitemap.ashx).