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Search Engine Optimisation (SEO)

When it comes to search engine optimisation (SEO) you need to first ascertain your key-phrase focus for your website. Once you have established your list of key-phrases, you can then optimise each of your primary website pages to reflect the key-phrase/s that are relevant to each page.


A useful tool for learning about SEO can be found at moz.com - The beginners guide to SEO.


Contegro SEO tools:

1. Page Attributes (Meta/Robots Tags)

SEO Name - The URL (or Uniform Resource Locator) describes a site or page to visitors and search engines. Keeping them relevant, compelling, and accurate is the key to ranking well. The URL is set when a page is added and can be updated at any time.
Read more at moz.com

Meta Title - the most important of the three meta-tags.
As a general rule, the Title tag will help boost your rankings within the Search Engines if used correctly.

Focus on providing a clear title that best reflects the content on the page and includes the key-phrase focus for the page

Include your company name or the page name at the end of the key-phrase
Read more about Title Tags at moz.com

Meta Description - used together with the Title tag when displaying your listing in external search results pages (SERPs).

Should be no more than a 30-word description about the page (and no less than 50 characters) and above all, it should read well.

Keep each description unique on every page.

Make special effort to ensure that the content presented in the Description tag to searchers inspires them to click on your links rather than your competitors.
Read more about meta description tags at moz.com

Google Search Results

Note: By default, the Meta Keywords field is hidden. To show the 'Keyword Meta Tag' field in the Attributes panel, go to Site Settings > General.


Read more about using the noindex and nofollow meta robots tags at moz.com (Controlling Search Engine Crawlers for Better Indexation and Rankings - Whiteboard Friday).

Meta Robots Tags - NoFollow / NoIndex

2. Page Content (Heading Tags/Internal Links)

Heading Tags (H1 to H6 Tags)
Be descriptive with your main heading and use tags to make these headings stand out to external search engines.

Wherever possible you should try and get your key-phrase referenced in the H1 tag (main headline)

Only 1 H1 tag per page – after all it should be the main headline

You can have multiple h2 tags, ideal for secondary/supplemental keyword phrases

Within the editor, selecting the Heading style (Heading 1 and Heading 2) will enter the appropriate tag information

Add content

Internal Links
Read more about the importance of internal links on your site at moz.com (Internal Links - SEO Best Practice).

Linking to internal pages in Contegro

3. Sitemap.ashx

A 'sitemap.ashx' file is generated when your website(s) is first created. This dynamic file is automatically updated whenever you make any changes to the site tree in the Editor.  If you currently use Google Webmaster Tools, you can point to this file by appending /sitemap.ashx to your primary domain name (e.g. http://www.contegro.com/sitemap.ashx).
The robots.txt (which resides in the root folder) references the sitemap.ashx file by default. (To test this, append /robots.txt to your primary domain - e.g. http://www.contegro.com/robots.txt.  If you have a custom sitemap file that you would prefer to use, update the robots.txt file in the root folder or add a copy to the site's data /Templates folder.



See also

 Writing Web Content

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