J. A. Russell
Villa Maria Estate
Scenic Hotel Group
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Omni-Channel marketing key to superior customer experience
Wednesday, 28 January 2015
Over the last few years, digital marketing has been undergoing rapid advancements at stomach-churning speed. Marketing teams can no-longer simply rely on their website for their digital strategy ...
Hospitality Industry cannot afford to ignore omni-channel opportunity
Tuesday, 9 December 2014
Competition within the hospitality industry is tightening as guests continue to demand more for less. This is forcing operators to find new and innovative ways to compete on experience, not price. According to Vaughan Reed, Owner of Labyrinth Soluti ...
WordPress, Joomla and Drupal are NOT the Best CMS
Monday, 11 August 2014
Mike Johnston from CMS Critic has put together a well thought-out article about why these three open source CMS are NOT the best CMS on the market, despite their popularity. ...
Mike Johnston from CMS Critic
Important Changes .NZ Domain Name
Thursday, 24 July 2014
From 1pm, 30 September 2014 a new domain name policy for .nz will come into effect – ushering in a new era of choice in .nz domain names. ...
Why physical retailers still have the upper hand
Thursday, 1 May 2014
Vaughan Reed, managing director of web design company Labyrinth Solutions on how technology can make traditional retailers better than online rivals. ...
Vaughan Reed - NZ Herald
The Total Retail Experience - Touch Points of Tomorrow
Wednesday, 30 April 2014
What many traditional retailers fail to see is that the only thing standing between them and getting the upper hand on their virtual online counterparts is technology, and embracing what it can add to a customer’s total retail experience ...
Future Proof Your Business - Keep your Web Strategies, Design and Content Fresh
Friday, 28 March 2014
It goes without saying that finding new prospects while engaging both existing and new customers is a constant challenge we all face. The ever-changing technological landscape makes it easier to reach out to customers, due to new and emerging media a ...
You've Got A Blog For Your Business - Now What?
Friday, 17 January 2014
Having a blog for your business can be a great tool for driving new business, retaining customers and finding new markets, but it won't do it all by itself. Like any tool, it needs to be used properly to ensure the best results, and if it's not used ...
Allison Rice [Guest]
App-free Facebook Competitions
Thursday, 12 December 2013
For all businesses and brands, the recent changes to Facebook are great news! As business marketers, you can now run contests from your business Facebook Timeline without an App. Here's a few 'Crowd-Searching' competitions that you can confidently us ...
Karen Mills - Design Director
Creating Business Opportunities using a Commercial CMS
Tuesday, 19 November 2013
NZ businesses are becoming very savvy in regards to maintaining a company website. Some use an open source CMS while others go for a commercial CMS. Coming from the business end, questions are often raised as to which is better and more convenient to ...