J. A. Russell
Villa Maria Estate
Scenic Hotel Group
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If you are a business owner you may well feel that you don't have the time to get involved in social media. However, it's entirely likely that your staff will be engaged in it!
With that in mind, it's worth outlining some clear social media policy guidelines for them, starting at the most basic level - whether they can access social media sites during work hours and from your computers or not.
This becomes more than advisable, indeed crucial, if you are actively embracing social media for your company. Clear policies need to be put in place to ensure that the right message is put out to the world, not the wrong one.
This will range from policies regarding the use of your company's logo, who can speak on the company's behalf, whether postings need to be approved before publishing etc.
I recently came across the following site, http://socialmediagovernance.com/policies.php which gives useful examples of other organisations social media policies, plus a great independent analysis of the pros and cons contained in around 100 reports.
I encourage you to have a read through some of these policies and formulate your own based on what you think will work best for you and your organisation.
It could well save you some headaches further down the line!
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