Webinars for Marketers
Read your Google Analytics like a pro!
TIME 10:10am (NZT)
DATE Tuesday, 4 June 2013
DURATION 30 Minutes
LOCATION Online, from your computer
What’s this webinar about?
Having a successful website is not immediate, it comes from adjusting and tweaking content based on past performance. You've heard the saying “You can't manage what you don't measure” - well, it's very appropriate when assessing the management of your website. You can only make improvements to your website by first understanding what's working and what's not!
I'll show you how to measure the effectiveness of attracting, retaining and converting visitors to your website. And I'll arm you with the information you need to measure marketing avenues (offline, online and social media) that are driving new business opportunities.
TIP » Login to your Google Analytics during the webinar, so you can relate the info I’m providing with your statistics. Ask questions if you're unsure how your information translates to your business needs.
- Learn the key stats to monitor
- Set up advance reporting for Search Engine Optimisation
- Set up goals for tracking conversions
- Monitor mobile device usage
- Monitor where your traffic comes from that leads to the best conversions
- Learn how to use QR Codes to monitor the effectiveness of offline advertising
- Measure success of your social media programs
- Create a custom dashboard so you have all the data you need on one page or emailed to you weekly or monthly
Who will benefit?
Website and Marketing Managers are going to be the chief beneficiaries, especially if your work performance is measured by the success of your website. Obviously business owners and senior managers will also benefit from the extra business opportunities this will present to the business.
As a Web Strategist Vaughan Reed’s career spans 20+ years, with 12 years focused on strategic website development projects. He is the Managing Director of Labyrinth Solutions – Website Design and Online Strategy, and founder of Contegro – Website Content Management System. Extensive knowledge of the IT industry has given Vaughan the foundation to effectively understand and translate his clients’ business requirements into successful online business solutions. His passion of empowering and educating clients is fuelled by becoming their strategic partner to help them achieve their full business potential – online.