Although we are a full website service agency, handling design, development and strategy, it is common for some larger clients to have an established relationship with an advertising agencies, and they're generally not willing to drop them when they embark on major online marketing projects. Fortunately, we see such situations as great opportunities and are happy to work with design agencies - leaving them to provide the front end designs whilst we handle the development and build.
The Healtheries site is a great example of such a collaboration. We took their design and implemented them onto Contegro, NZ's leading website content management system. Contegro is key to the Healtheries project, not just with the initial build, allowing the company's online marketing vision to become a reality, but even more importantly, allowing them to manage their website ongoing.
Healtheries, or more correctly Vitaco, were so impressed with the Contegro CMS and Labyrinth's online marketing expertise that before the Healtheries site was even completed, a second project was embarked on - Balance Sports Nutrition. Contegro has multi site ability, allowing many sites to share the same platform, bringing consistency of administration for the company, along with significant ecomomies of scale, whilst allowng each site to be totally independent in terms of design, structure, search engine optimisation. Indeed, if you didn't know that Healtheries and Balance were owned by the same company, you'd not be able to tell from their websites.