Villa Maria Estate
We were challenged right from the start with Villa Maria, especially when we found out that the Request for Proposal (RFP) had gone out to around 60 vendors!!!
The main driver for Villa Maria was the need to bring their online presence up to date. They’d recognised that in the last 3 years, the public’s use of the internet had massively expanded and their needs and expectations had increased accordingly. Failure to keep pace was costing them business opportunities. The new site has been designed to encourage audience participation. It includes a number of Contegro modules; the E- Card to encourage viral marketing, and an interactive Blog, part of which has been separated out into a Visitors Book for people visiting the vineyard and wine cellar. Within the Trade & Media section, the Image Gallery and Document Library modules are used to help marketing and advertising avenues.
As an effective point of sale tool, the site allows user based multiple level pricing, and allows for price breaks to be set according to quantities purchased.
To handle the other wine brands under the Villa Maria umbrella, each with a distinctly different target audience, Labyrinth set up a series of Microsites. Each has a unique web address and completely different look and feel, but shares the same platform (CMS) at the back, making administration across the entire company a breeze.