As demands for Bright Light's wholesale business strategy increase so has the demand for a online strategy to support it. The member-login functionality within this extensive website for wholesale and trade account holders, allow users to see a full range of products and prices specific for their account. But the hidden real gem in this development is the API integration with MYOB EXO for invoicing, stock management and delivery logistics. This website is a true asset to their business.
Contegro’s ‘Tagging’ functionality is the key to the content structure of the product catalogue, by linking the core LED products to show relevant and associated accessories. This clever approach also allows a single product to be listed in different pages, without doubling up on physical entries.