Rent Plus

Rent Plus are one of those companies that although not a house hold name to many of us, are in fact hugely successful in their market sectors. In fact the company has been around since 1988 and to date has generated over $300 million in revenue!

With that in mind we were extremely excited to be asked by them to help with their online marketing – starting with a new website for one of its key divisions.

Previously the company had centred its online marketing using just one website to handle the marketing needs of 3 separate divisions, each with different target markets and different requirements.

However as online marketing has increased in importance, and customers have come to expect so much more sophistication in regards to what is offered to them online, Rent Plus decided it was about time they took steps to deal with this issue.

www.r4e.co.nz 

The site we’ve built for them is for their Education division. This new site has given them the ability to manage content and structure with the excellent Contegro CMS. Although not an e commerce site, it has been built using the Product Catalogue module allowing product information to be easily and concisely displayed, and items selected and displayed for comparison purposes.

Rent Plus have clearly defined online marketing plans for all 3 divisions and should they wish to segment more of their marketing, the multi site capability of the Contegro CMS will permit this to easily happen.