Step 4 Marketing

Marketing

Q1. How well has your site been optimised for search engines (SEO)?12345

Please detail what has been done:

Q2. Do you know how many unique visitors you get each month?YesNo

If yes, please state:

Q3. To what degree are visitor numbers changing each year?
(1-2 = declining / 3= neutral / 4-5 growing)12345

Q4. What is your current bounce rate for the previous month?

Q5. Do you use Google Adwords?YesNo

Q6. What is your average monthly spend?

Q7. Do you utilise a linking strategy?YesNoDon't Know

If 'Yes', please detail:

Q8. Please list some of the online directories you are listed on such as Yellow or Finda etc...

Please detail:

Q9. Do you carry out any other form of marketing to drive website traffic?YesNo

Please detail:

Q10. What is more important to you – increasing traffic or increasing conversions?TrafficConversionsEqual Importance

Please provide website addresses of 2 - 3 of your main competitors:

Website and Strategic Analysis